Big Data Forum

CMO and CIO Collaborate to Extract Meaning from Big Data

Scott Koegler 3
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The Big Data era has arrived and it is the responsibility of both the CMO and CIO to turn that data into business value together. CMOs – who are responsible for promoting growth – need the CIO’s help to turn the surfeit of structured and unstructured data their companies are accumulating into increased revenue. CIOs – […]

Big data management: 5 things you need to know

IDG Contributor 0
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As more organizations adopt big data platforms, concern mounts that application development may suffer from the lack of good practices for managing the data powering those applications. When we talk about big data management in relation to big data platforms (like those combining commodity hardware with Hadoop), it’s clear that big data technologies have created […]

The importance of data quality: A sustainable approach

IDG Contributor 1
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Nobody likes unpleasant surprises. When it’s time to look objectively at what has been happening in terms of customer activity, business productivity or progress toward targets, everyone wants to be able to trust the reports they’re given. And no one wants to be embarrassed by delivering inaccurate reports, no matter what the underlying reason. In […]

Hottest job? Data scientists say they’re still mostly digital ‘janitors’

IDG Contributor 1
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Data scientists are considered to have the hottest job right now, but a new study suggests they’re little more than “digital janitors” who spend most of their time cleaning data to prepare it for analysis. Read the full article on CIO.com

The Sky’s the Limit For Big Data Value with Cloud Analytics

IDG Contributor 3
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Download Now A recent IDG study explores how cloud analytics can unleash the power of big data.  According to 76% of the IT and business leaders surveyed, cloud analytics is arguably the best way to traverse big data initiatives.  It all comes down to deriving the most value from data in the shortest time. And […]

The Scoop on Hadoop for Big Data Value

IDG Contributor 10
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Download Now A recent IDG study reveals the need to augment Hadoop with data management tools to quickly and fully extract the value of big data. This infographic gives you an at-a-glance look into promise and pitfalls of Hadoop—from the challenges to the solutions.

How Hadoop Helps Realize Big Data Value

Jennifer Mariani 5
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Download Now Today, many tools support the big data movement—perhaps none more so than Hadoop. But you may need some extra help to tap its full potential. According to a recent study by IDG, IT leaders see real value in augmenting Hadoop with data management tools to speed and strengthen analytics. Read this  research report […]


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Are you getting the most out of Predictive analytics?

Jennifer Mariani 0
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As this ComputerWorld article discusses, there’s significant power in predictive analytics. However, using predictive analytics to drive web behavior only scratches the surface. In order to realize its potential, we need to find better ways to apply predictive analytics to our relationship management practices. 

Mobile Engagement Interview with CMO Council’s Liz Miller

IDG Contributor 0
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CMO Council’s Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.  Read the report.